Demonstrating brand decline with Google Insights for Search – Treo Example

Google’s Insight for Search is going to be my favorite research tool. Take, for example, a search for the word “Treo”: http://google.com/insights/search/#cat=&q=treo&geo=US&date=&clp=&cmpt=q

The Treo peaked in 2005, and is currently experiencing a small revival.

You can also demonstrate cycles, such as this search for “christmas Cookies recipe”: http://google.com/insights/search/#cat=&q=Christmas%20cookies%20recipe&geo=US&date=&clp=&cmpt=q

I just found a huge analyst cookie jar…

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